Fisher-Price Wins 2011 User-Centered Product Design Award

The company’s iXL Learning System™ won the 10th award given by the Human Factors and Ergonomics Society's Product Design Technical Group, HFES announced Oct. 3.

The iXL Learning System™ from Fisher-Price won the 10th User-Centered Product Design Award given by the Human Factors and Ergonomics Society's Product Design Technical Group, HFES announced Oct. 3. The product is a 6-in-1 hand-held learning tool for children ages 3 to 7, priced at $80 on Fisher-Price's website.

"The iXL Learning System was highly rated by all judges on the panel," said Dianne McMullin, co-chair of the award. "They felt that the Fisher-Price researchers had done an outstanding job of meeting the challenges of understanding children's behaviors, conducting user testing with children, and designing a user interface to accommodate them. In addition, Fisher-Price was praised for the thoughtfulness of why they did what they did and how they were working in the market."

The award was announced Sept. 20 during the HFES 55th Annual Meeting in Las Vegas and presented to User-Experience Researcher and Senior Manager of Child Research Kathleen Kremer, Industrial Designer Donald Stucke, Jr., and Lead Producer Brian Mysliwy. Kremer accepted a $1,000 honorarium and a plaque, then gave a presentation about the product. It includes a digital book reader, a game player, a digital art studio, an MP3 music player, a notepad, and a photo viewer. The system was a finalist for the Toy Industry Association’s Preschool Toy of the Year, Educational Toy of the Year, and Most Innovative Toy of the Year.

"We are excited and honored to be the recipient of the 10th Annual PDTG User-Centered Design Award for the iXL Learning System," Kremer said. "We share with HFES the belief in the importance of working with consumers throughout the entire design and development process to ensure that our products enrich the lives of young children and their families."

Frank A. Drews and Jonathan Bakdash received an honorary mention for MEDClick—Medical Central Line Catheter Care Kit, a medical kit for performing a weekly procedure on a central line.

The Call for Nominations for the 2012 award, which has been renamed the Stanley Caplan User-Centered Product Design Award, will be announced early next year.

Download Center

HTML - No Current Item Deck
  • Free Safety Management Software Demo

    IndustrySafe Safety Management Software helps organizations to improve safety by providing a comprehensive toolset of software modules to help businesses identify trouble spots; reduce claims, lost days, OSHA fines; and more.

  • Comply with OSHA’s Electronic Recordkeeping Requirements

    Collect relevant incident data and generate accurate OSHA 300, 300A, and 301 regulatory reports, including 300A CSV files for easy electronic submission to OSHA.

  • Complete Online Safety Training Courses

    Deliver state-of-the art, online safety training courses to your organization with IndustrySafe Training Management Software. Generate reports to track training compliance and automatically notify learners of upcoming or overdue classes.

  • Easy to Use Safety Inspection App

    Conduct inspections on the go with IndustrySafe’s mobile app. Complete safety audits at job sites and remote locations—with or without web access.

  • Track Key Safety Performance Indicators

    IndustrySafe’s Dashboard Module allows organizations to easily track safety KPIs and metrics. Gain increased visibility into your business’ operations and safety data.

  • Industry Safe
comments powered by Disqus