Drive Safety Work Week 2016 Set for Oct. 3-7

DSWW 2016's theme is "Drowsy, Distracted or Focused…Your Decisions Drive Your Safety." Employers can preview and download the free campaign toolkit at www.trafficsafety.org.

NETS, the Network of Employers for Traffic Safety, is conducting its 20th Drive Safely Work Week™ (DSWW) early next month. DSWW 2016's theme is "Drowsy, Distracted or Focused…Your Decisions Drive Your Safety." Employers can preview and download the free campaign toolkit at www.trafficsafety.org.

NETS chose the theme because, according to NHTSA, driver behavior contributes to 94 percent of all traffic crashes, which means almost all crashes are preventable. The 2016 campaign addresses this by highlighting drowsy driving and other risky driving behaviors, as well as countermeasures.

The campaign is an opportunity to reach all employees, not just company drivers, with road safety outreach, according to NETS Executive Director Jack Hanley. The organization, a nonprofit, is located in Vienna, Va.; to follow its related Facebook posts, visit https://www.facebook.com/DriveSafelyWorkWeek.

Although the week will be observed Oct. 3-7, the materials are undated and can be used at any time during the year ahead, he says.

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