CSX 'Play it Safe' Campaign Riding with Sprint Cup Team
Regan Smith, who drives the No. 78 Chevrolet for a team based in Denver, is ranked 19th after finishing 20th in the Subway Fresh Fit 500 in Phoenix.
A bumper sticker on the rear end of Regan Smith's No. 78 Chevrolet displays a safety message –- the visible indication of an associate sponsorship arrangement with CSX Transportation for this year's Sprint Cup season. Smith ranks 19th after the Subway Fresh Fit 500 was completed March 4 in Phoenix and drives for the Furniture Row Racing team based in Denver with its headquarters in Jacksonville, Fla.
Smith moved up four slots after finishing 20th in Phoenix.
CSX Transportation, a major freight railroad with a 21,000-mile network serving 23 states and parts of Canada, says this sponsorship builds on several years of an innovative safety communications campaign. CSX will use the sponsorship as part of the "Play it Safe" campaign to urge pedestrians and motorists to exercise caution around railroad tracks. "We are pleased to join with Furniture Row Racing and driver Regan Smith to deliver our important safety message that railroad crossings and tracks can be dangerous if you don't obey the law," said Cliff Stayton, director-Community Affairs and Safety for CSX Transportation. "We are working together to make sure that everyone knows how to play it safe around railroad tracks."
"Having a new associate sponsorship arrangement with CSX Transportation along with a renewed agreement with Agro-Culture Liquid Fertilizers and an ongoing relationship with Chevrolet brings a new level of enthusiasm to our race team," said Joe Garone, general manager of Furniture Row Racing. "The three corporations are leaders in their industry, and we are both humbled and proud that they have chosen Furniture Row Racing as a means to enhance their companies' branding and educational initiatives."
Furniture Row Racing is a single-car team. Smith had a breakout season in 2011, earning his first NASCAR victory in May, when he won the Southern 500 at Darlington (S.C.) Raceway. He had that one victory, two top-five finishes, and five top-10 finishes, including top-10s in NASCAR’s four biggest races: the Daytona 500 (seventh), Southern 500 (first), Coca-Cola 600 at Charlotte Motor Speedway (eighth), and the Brickyard 400 at Indianapolis Motor Speedway (third).
Meanwhile, CSX announced Feb. 17 that the Engineering team at its Nashville Division had just completed a full calendar year without injuries. The 110 employees support the division’s busy Chattanooga-to-Nashville route in central Tennessee.