'Standards Boost Business' Campaign Launched

ANSI, NFPA, Underwriters Laboratories, the Safety Equipment Institute, and 22 other partners involved in standardization started the campaign as a call to action for corporate America.

Standards Boost Business is the name of an outreach project launched by the American National Standards Institute and 25 partners to get corporate America to realize how investing in voluntary standards pays off. It will encourage companies to "harness the power of standards and conformance to boost business performance and gain a foothold over the global competition," according to ANSI's July 28 news release.

"Those who understand how to effectively influence and address standardization and compliance issues have the greatest success in the global marketplace," said S. Joe Bhatia, president and CEO of ANSI. "An executive has a critical choice to make in today's economy: position your organization to take a seat at the table and be part of the standards-setting process or let your competitors dictate the way you will be doing business."

The campaign's website uses case studies to show how organizations have streamlined processes, reduced costs, won market access, and raised profits by participating in standards development and implementing standards and conformance tools. "Standards and conformance are critical business tools that should be managed alongside your organization's quality, safety, intellectual property, and environmental policies," said Bhatia. "The SBB case studies give proof: When companies harness standardization, they increase their bottom line and gain that ever-important competitive edge."

Sponsoring partners of the campaign include:

  • American Society of Heating, Refrigerating and Air-Conditioning Engineers, Inc.
  • American Society of Mechanical Engineers
  • ASIS International
  • ASTM International
  • The Boeing Company
  • IEEE Standards Association
  • International Code Council
  • National Electrical Manufacturers Association
  • National Fire Protection Association
  • NSF International
  • SAE International
  • Safety Equipment Institute
  • Schneider Electric
  • Security Industry Association
  • Underwriters Laboratories

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