CPSC 2.0 Launches Product Safety Agency into Social Media
In keeping with its commitment to protect the lives of children and families, the U.S. Consumer Product Safety Commission has launched "CPSC 2.0," a comprehensive social networking initiative that is designed to make lifesaving and other safety information more accessible to consumers. Using a variety of technologies and social media sites, CPSC said it will rapidly expand its reach to millions of consumers.
"Through social media, CPSC can directly reach millions of the moms, dads and others who need our safety information the most," said CPSC Chairman Inez Tenenbaum.
The Sept. 22nd launch coincides with CPSC's Furniture and TV Tip-over Education Campaign. By educating parents and caregivers about the dangers of unstable furniture through dramatic video, blogging, and podcasting, CPSC hopes to raise the public's awareness of tip-over dangers in the home.
Future CPSC 2.0 content will address other safety issues in and around the home in engaging, consumer-friendly ways.
"Safety can often be achieved through education, and we plan to use every available technology to keep Americans informed," Tenenbaum said.
Consumers can find CPSC on its OnSafety blog, which has messages, articles, videos, podcasts, and other information. The site also has a Recall Widget tool that anyone can add to their Web site. CPSC will also have an official presence on a YouTube channel, a Twitter page, and a FlickR page.