National Tire Safety Week Starts Today

The seventh annual National Tire Safety Week, an initiative of the Rubber Manufacturers Association’s "Be Tire Smart--Play Your PART" program, starts today and rolls through April 26. RMA, the national trade association for tire manufacturers, will be working with retailers nationwide to help drivers learn the simple steps they can take to ensure that their tires are in good working condition, educating motorists about proper tire care and maintenance with free “Be Tire Smart” brochures and other materials. Many participating retail outlets use the opportunity to promote tire care through advertising, promotions, free tire pressure checks, and conducting media outreach.

"Each year, more and more of our partners are taking initiative and investing resources and time to promoting National Tire Safety Week," said Dan Zielinski, RMA vice president, public affairs. Responses to partner surveys conducted by RMA in recent years following the official week show that that more than half of the retailers that advertised reported a positive effect on customer and community relations. Participation in the annual event grew from 15,000 retail outlets in 2006 to 18,500 in 2007. "We are grateful that we are able to take advantage of the expertise, experience, and enthusiasm of so many people who are knowledgeable about tire care and dedicated to consumer education," Zielinski added.

The Be Tire Smart program is funded by RMA's tire manufacturer members: Bridgestone Americas Holding, Inc., Continental Tire North America, Inc., Cooper Tire & Rubber Company, The Goodyear Tire & Rubber Company, Michelin North America, Pirelli North America, Inc., Toyo Tire North America, and Yokohama Tire Corporation. For more information on the Be Tire Smart Program and National Tire Safety Week visit www.betiresmart.org.

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