NHTSA: Super Bowl Sunday is a Dangerous Time to be on the Road
According to the National Highway Traffic Safety Administration, 130 people died during the 2006 Super Bowl weekend in crashes involving impaired drivers with blood alcohol concentration levels of .08 or higher. That's why state highway safety offices are partnering with communities across the country to spread the word that Fans Don't Let Fans Drive Drunk. Activities include increased saturation patrols and sobriety checkpoints, paid media, creative marketing materials, and more.
Super Bowl XLII host state Arizona is conducting sobriety checkpoints and saturation patrols around the state this weekend, as well as undercover underage consumption enforcement. Illinois is working with radio stations to put together a traffic safety trivia contest, awarding footballs to the winners. Minnesota created a theme for its campaign: "Punt, Pass, Hand-off or Fumble Your Keys to a Sober Driver." New Mexico will air English and Spanish version television and radio spots, including a 30-second spot during the New Mexico broadcast of the Super Bowl. For a list of more state activities, go to: www.ghsa.org/html/projects/superbowl/08.html.