FDA Expands Public Education Campaign to Encompass Prevention of Youth e-Cigarette Use

FDA Campaign Aims to Prevent Youth e-Cigarette Use

The agency hopes it can discourage the use of e-cirgarettes by young people.

The U.S. Food and Drug Administration announced a new public health education campaign aimed at the prevention of youth e-cigarette use. The agency plans to extend its "The Real Cost" public education campaign to include messaging to teens about the dangers of using e-cigarettes and other electronic nicotine delivery systems (ENDS) this fall while developing a full-scale campaign to launch in 2018.

The efforts are part of the agency's new comprehensive plan for tobacco and nicotine regulation, as well as ongoing efforts to educate youth about, and protect them from, the dangers associated with tobacco products. It will be the first time the FDA utilizes public health education to specifically target youth use of e-cigarettes.

"While we pursue a policy that focuses on addressing the role that nicotine plays in keeping smokers addicted to combustible cigarettes, and to help move those who cannot quit nicotine altogether onto less harmful products, we will also continue to work vigorously to keep all tobacco products out of the hands of kids," said FDA Commissioner Dr. Scott Gottlieb, M.D., in a news release. "Educating youth about the dangers of tobacco products has been a cornerstone of our efforts to reduce the harms caused by these products. Including e-cigarettes and other ENDS products in our prevention work not only makes sense, it reflects the troubling reality that they are the most commonly-used tobacco product among youth."

The campaign will include videos to educate kids about the dangers of e-cigarettes with messaging that will explain the potential for nicotine to rewire a teen's brain and create cravings that can lead to addiction. 

The expansion of the public health campaign comes as the agency recently announced plans to put nicotine and the issue of addiction at the center of its efforts. The policy aims to strike a careful balance between the regulation of all tobacco products, and the opportunity to encourage development of innovative tobacco products that may be less combustible.


Download Center

HTML - No Current Item Deck
  • Free Safety Management Software Demo

    IndustrySafe Safety Management Software helps organizations to improve safety by providing a comprehensive toolset of software modules to help businesses identify trouble spots; reduce claims, lost days, OSHA fines; and more.

  • The Top 5 Safety and Technology Trends to Watch in 2019

    Get the latest on trends you can expect to hear more about in 2019, including continued growth of mobile safety applications, wearable technology, and smart PPE; autonomous vehicles; pending OSHA recordkeeping rulemaking; and increased adoption of international safety standard, ISO 45001.

  • Get the Ultimate Guide to OSHA Recordkeeping

    OSHA’s Form 300A posting deadline is February 1! Are you prepared? To help answer your key recordkeeping questions, IndustrySafe put together this guide with critical compliance information.

  • Safety Training 101

    When it comes to safety training, no matter the industry, there are always questions regarding requirements and certifications. We’ve put together a guide on key safety training topics, requirements for certifications, and answers to common training questions.

  • Conduct EHS Inspections and Audits

    Record and manage your organization’s inspection data with IndustrySafe’s Inspections module. IndustrySafe’s pre-built forms and checklists may be used as is, or can be customized to better suit the needs of your organization.

  • Industry Safe

OH&S Digital Edition

  • OHS Magazine Digital Edition - January 2019

    January 2019


      Production vs. Safety 
      Meeting the Requirements for Emergency Equipment
      The State of Contractor Safety
      The Three Keys to Effective Chemical Management
    View This Issue