Welcome Changes for ASSE

Look for the rebrand to start rolling out in the first quarter of 2018 with a refreshed website.

Assuming the House of Delegates vote this month and then the members' vote go as expected, the American Society of Safety Engineers, ASSE, will soon have a new name, a new global brand and logo, a fresher website, and a new tagline—in all, a rebirth of this very important organization.

And so, in that spirit, let's welcome the American Society of Safety Professionals. I'm 100 percent in favor of the new name, the new logo, the "Working together for a safer, stronger future" tagline, and of maintaining the word "American" in the 105-year-old association's name even though it has members and sections in several other countries.

This is sure to be one of the hottest topics of conversation for those of us who will be in Denver this month to attend the Safety 2017 conference. ASSE already has asked members and key stakeholders for their opinions about the changes and says this new name came out on top among six candidate names. The House of Delegates will vote June 19, then an electronic vote by members will be open for 45 days.

At 37,000 members and growing, the society wants to unify under a single global brand, to increase its recognition beyond members to industry leaders, to deepen its relationship with current members, and to be better positioned to attract and retain younger professionals. "The Board of Directors believes our future is now," said outgoing President Tom Cecich, CSP, CIH. "Changing our name and logo are bold, significant proposals that we believe will position our organization for the future."

Look for the rebrand to start rolling out in the first quarter of 2018 with a refreshed website. In this case, change is good, I say—bring it on!

This article originally appeared in the June 2017 issue of Occupational Health & Safety.

About the Author

Jerry Laws is Editor of Occupational Health & Safety magazine, which is owned by 1105 Media Inc.

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