Measure What Matters
Not every metric you can track is one you should. This guide helps safety leaders choose KPIs that genuinely drive improvement rather than creating unintended consequences like the "cobra effect." Learn how to apply the SMART framework (Specific, Measurable, Achievable, Relevant, Time-Based) to your safety program, use the Safety Pyramid to balance leading and lagging indicators, and follow a four-step roadmap for getting leadership and frontline workers engaged in data-driven safety. Includes 20 diagnostic questions to evaluate whether your current KPIs are actually measuring what matters, plus real examples from organizations that transformed their safety culture through better measurement.
