The American Red Cross campaign

Sinclair Broadcast Group Aiding Red Cross Fire Campaign

During the week, Sinclair stations will air fire preparedness stories and provide safety tips to its audience through social media and online. The company has 164 TV stations in 79 U.S. markets.

Sinclair Broadcast Group, Inc. is collaborating with the American Red Cross to promote the American Red Cross Home Fire Campaign during this year's Fire Prevention Week -- Oct. 5-9. "It is important to showcase the Home Fire Campaign to our communities across the country," said Steven Pruett, Co-COO of Sinclair Television Group. "For many years our stations have worked with the Red Cross on a variety of campaigns, so we are very excited about coordinating all of our stations' efforts to get behind this cause."

During the week, Sinclair stations will air fire preparedness stories and provide safety tips to its audience through social media and online. The company is based in Hunt Valley, Md. It owns 164 TV stations in 79 U.S. markets.

The campaign is a multi-year effort to significantly reduce home fire deaths and injuries. ARC and its partners have installed more than 125,000 smoke alarms in nearly 2,400 cities and towns thus far, with 63,000 families assisted during the past year.

"Local broadcasting is one of the most important ways we share life-saving information with the communities we serve. Our campaigns are local, our volunteers are local, our supporting partners are local, and broadcast TV just connects all those dots," said Russ Paulsen, executive director of Community Preparedness for the Red Cross. "Being able to speak to over 43 million homes at once through Sinclair's media network allows us to scale our effort to educate families about preventing home fires and keeping loved ones safe."

Download Center

HTML - No Current Item Deck
  • Free Safety Management Software Demo

    IndustrySafe Safety Management Software helps organizations to improve safety by providing a comprehensive toolset of software modules to help businesses identify trouble spots; reduce claims, lost days, OSHA fines; and more.

  • Get the Ultimate Guide to OSHA Recordkeeping

    When it comes to OSHA recordkeeping there are always questions regarding the requirements and in and outs. IndustrySafe is here to help. We put together this page with critical information to help answer your key questions about OSHA recordkeeping.

  • Safety Training 101

    When it comes to safety training, no matter the industry, there are always questions regarding requirements and certifications. We put together a guide that’s easy to digest so you can ensure you're complying with OSHA's training standards.

  • Conduct EHS Inspections and Audits

    Record and manage your organization’s inspection data with IndustrySafe’s Inspections module. IndustrySafe’s pre-built forms and checklists may be used as is, or can be customized to better suit the needs of your organization.

  • Track Key Safety Performance Indicators

    IndustrySafe’s Dashboard Module allows organizations to easily track safety KPIs and metrics. Gain increased visibility into your business’ operations and safety data.

  • Industry Safe
comments powered by Disqus