The American Red Cross campaign

Sinclair Broadcast Group Aiding Red Cross Fire Campaign

During the week, Sinclair stations will air fire preparedness stories and provide safety tips to its audience through social media and online. The company has 164 TV stations in 79 U.S. markets.

Sinclair Broadcast Group, Inc. is collaborating with the American Red Cross to promote the American Red Cross Home Fire Campaign during this year's Fire Prevention Week -- Oct. 5-9. "It is important to showcase the Home Fire Campaign to our communities across the country," said Steven Pruett, Co-COO of Sinclair Television Group. "For many years our stations have worked with the Red Cross on a variety of campaigns, so we are very excited about coordinating all of our stations' efforts to get behind this cause."

During the week, Sinclair stations will air fire preparedness stories and provide safety tips to its audience through social media and online. The company is based in Hunt Valley, Md. It owns 164 TV stations in 79 U.S. markets.

The campaign is a multi-year effort to significantly reduce home fire deaths and injuries. ARC and its partners have installed more than 125,000 smoke alarms in nearly 2,400 cities and towns thus far, with 63,000 families assisted during the past year.

"Local broadcasting is one of the most important ways we share life-saving information with the communities we serve. Our campaigns are local, our volunteers are local, our supporting partners are local, and broadcast TV just connects all those dots," said Russ Paulsen, executive director of Community Preparedness for the Red Cross. "Being able to speak to over 43 million homes at once through Sinclair's media network allows us to scale our effort to educate families about preventing home fires and keeping loved ones safe."

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