UL, Disney Team Up for 'Wild' Kids Outreach

Underwriters Laboratories said March 12 it will expand its youth safety education program with help from units of The Walt Disney Company. The program targets children ages 5-12; to develop the curriculum, UL will carry out a study gauging the safety consciousness of U.S. children.

The "Disney's Wild About Safety®" lessons will encompass household, electrical, water, and recreation safety messages and reach children through Disney Parks and Resorts, Radio Disney, Disney.com, Disney Educational Productions, and UL's safety ambassadors. This program is the most extensive ever by UL, it said.

It also said the program builds on a Disney Parks and Resorts safety initiative featuring characters Timon and Pumbaa and on UL's I am Safety Smart! home safety education program for youngsters. "We are pleased to expand our relationship with UL, which will build upon our successful `Disney's Wild About Safety®' program that was inaugurated in 2003 to educate young visitors inside our theme parks," said Greg Hale, chief safety officer for Walt Disney Parks and Resorts. Two UL-sponsored DVDs, one featuring Timon and Pumbaa emphasizing important safety lessons for ages 5-8 and the other exploring the science of safety for ages 9-12, will be available to educators in January 2008. "Our ultimate goal is to promote safety to children and instill them with a safety consciousness," said Keith Williams, UL's President/CEO. "We want to help provide them with the tools to make them Safety Smart® and make responsible Safety Smart® decisions throughout their lives."

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