Leading a Multi-Generational Workforce
New rules are needed for a different workforce. Clashes are inevitable as Generation Y mixes with its predecessors.
- By Joanne Sujansky, Ph.D.
- Apr 01, 2004
BEFORE making assumptions about employee retention based on past experience,
consider that you are about to see a new wave of employees with a whole new set
of expectations swarm the workplace. Known as Generation Y, they might have a
few traits that will surprise even the seasoned manager.
Many organizations probably have already conquered the management challenges
posed by Traditionalists, Baby Boomers, and Generation X workers, and have
discovered how to motivate and retain those valuable employees through some of
the more prosperous economic times that we've seen. But with the arrival of Gen
Y, managers will need a whole new set of rules.
Generation Y has been entering the workforce since 1998 and will continue to
do so in burgeoning numbers. While there are approximately 75 million
Traditionalists, 76 million Baby Boomers, and 44 million Generation X members,
Generation Y is closer to 80 million, and we have not even begun to reach
critical mass in the workforce yet. Managers need to prepare for the unique
requirements of Gen Y and the inevitable clash between Gen X, Gen Y, Baby
Boomers, and Traditionalists as they mix in the workplace.
To begin with, it is helpful to understand the environment that shaped each
group. With this information, you can then adopt an innovative management style,
motivate them to work together, and minimize conflict among the different
What Shaped Them
Born before 1945, Traditionalists were influenced by
the Great Depression and World War II. After the war, this generation rebuilt
America by having faith in and partnering with institutions. In so doing, they
displayed a strong work ethic and fueled the economic boom. Fifty percent of
Traditionalist men are war veterans.
Born between 1946 and 1964, Baby Boomers grew up in optimistic times of
expansion, watching and living "Happy Days." They had great expectations, and
the world had great expectations of the Boomers. Where their parents fought wars
abroad and came home victorious, Boomers fought for their glory at work.
Those in Generation X were born between 1965 and 1976. They experienced
economic difficulties during the early '90s, just as they were entering the
workforce. Many were forced to take temp work, wait tables, and accept jobs
outside their area of study in college. Because Gen X came of age during a bleak
job market, soaring national debt, the Gulf war, and lack of opportunities, the
harsh economic realities of the time shaped their world view. They come to their
positions of responsibility with the knowledge that there are no guarantees.
Gen Y was born between 1977 and 1994. These people grew up in a time of
economic expansion and unprecedented prosperity, and until now they have never
experienced a downturn. Those in this generation have seen more at an earlier
age than most in previous generations, such as chilling footage of the Oklahoma
City bombing, the Columbine shootings, and the tragedy of September 11. Exposure
to these events through 24-hour media has brought the world instantly to them.
Because this techno-savvy generation has "seen" the world, it has a more global
perspective and expanded definition of diversity than previous
Coping with the New Generation Gap
So is the generation gap back? You
bet! In fact, generational differences represent a critical new aspect to
workplace diversity. At no other time in history have organizations been faced
with four generations of employees working together, each with very different
values, attitudes, and expectations. But the differences that separate these
generations do not have to result in conflict and lost productivity. Below are
suggestions for leading all three groups successfully.
1. Offer Choices
While different, Gen X and Gen Y have some
similarities. Both will demand a more innovative workplace, with flexible hours,
state-of-the-art resources, cooperative scheduling, and supervisors who listen.
They expect many choices, along with the freedom to pursue them. Both want to
build a portfolio of skills and are committed to career development. They won't
work any other way and will continue to negotiate a work-life balance--something
the Traditionalists and Boomer generations never asked for. While
Traditionalists and Boomers may not require as many choices, make the same
options available to them as you do to the other generations. The two older
generations value inclusion, and keeping them "in the loop" with the younger
generations probably will enhance their productivity.
2. Offer Training Opportunities
To retain employees of all
generations, it is important to appeal to their desire to learn. Emphasize
career growth, paid training, and skill development. Ask them what matters to
them, and really listen to their answers. Smart managers can best learn to deal
with the different groups and to negotiate through potential areas of friction
between the generations by assuming the role of coach when dealing with their
employees. When using the coaching method, make sure you balance corrective
feedback with praise. Catch them doing something right and reward them for it.
Though effective in the past, the traditional "I tell/you do" school of
management will not work with Gen X and Gen Y.
One of the reasons Gen X and Y will be so valuable is that there will be a
shortage of skilled managers to replace the retiring Traditionalists and
Boomers. Developing experienced and skilled young managers will become vital to
any organization hoping to compete in the future.
3. Offer an Evolving Workplace
Because the incoming group of Gen Y
employees will be so large, the workplace will have to change to accommodate
their unique attributes. Leaders have to evolve, as well. They will have to be
creative in developing new motivational techniques if they want to retain their
employees and to obtain the highest performance and output possible. Managers
must be innovative to retain the best people.
To manage Gen Y employees, it is important to take advantage of their
strengths and help them to understand their weaknesses. While Traditionalists
and Boomers may be content to "wait their turn," Gen X and Gen Y demand a
relationship-intensive environment, with a lot of one-on-one communication and
timely feedback on their performance. Managers have also found the X's and Y's
expect everyone in the office will make adaptations for the good of the team.
This can sometimes cause conflicts with the older Traditionalist and Boomer
Build a Successful Multi-Generational Environment
To enhance the work
environment, recognize that these groups will have different perspectives, and
respect that generations differ in the way they see the world. It will be
necessary to implement and reward collaborative activities with a
When you employ a coaching style of management, you will be able to give
regular feedback to your employees and you also will receive the information you
need from them to know what is working. This will benefit the relationships
among all your employees and go a long way toward retaining your best team
This article originally appeared in the April 2004 issue of Occupational Health & Safety.