Industry Leaders Support National Go Orange Day
Advocates encourage roadway workers and the public to wear orange to highlight the importance of work zone safety and visibility.
- By Jesse Jacobs
- Apr 22, 2026
Safety advocates and industry members are participating in Go Orange Day today as part of the annual National Work Zone Awareness Week. The event serves as a unified effort to increase visibility for roadway safety and honor those working in close proximity to live traffic.
The initiative encourages personnel in offices and on job sites to wear orange to spark public conversation regarding driver awareness. According to industry data, work zone fatalities have increased by 53% since 2010. The campaign aims to reverse this trend by reminding motorists to reduce speeds and eliminate distractions while traveling through construction zones.
Participants are encouraged to document the event on social media to broaden the reach of the safety message. The awareness week continues on Thursday with a coordinated social media campaign, followed by a moment of silence on Friday to recognize workers and motorists killed in work zone incidents.
Organizers noted that the collective visibility of the industry serves as a reminder of the human element behind roadway infrastructure projects. National Work Zone Awareness Week is an annual spring campaign held at the start of construction season to encourage safe driving throughout the year.
About the Author
Jesse Jacobs is assistant editor of OHSOnline.com.