AAMVA and MyCarDoesWhat Partner on Driver Safety
The partnership aims to put educational tools in the hands of drivers at driver services offices
NSC and the University of Iowa have announced a partnership with the American Association of Motor Vehicle Administrators (AAMVA) to increase awareness of safety features that can prevent crashes and reduce deaths and injuries.
According to a news release, the MyCarDoesWhat campaign (created by the University of Iowa) is designed to educate consumers about how to best interact with these features in order to promote safer driving.
The Iowa DOT will be the first to launch the campaign by providing tools to consumers online and in offices throughout the state.
“Our vehicles have technologies that may be capable of saving our lives, but we need to help drivers understand how to use them,” said Deborah A.P. Hersman, president and CEO of the National Safety Council. “We are excited to partner with AAMVA because we will have an opportunity to reach drivers before they are even licensed – while they’re at their state’s DMV.”
The campaign will include multimedia resources that include PSAs, videos, graphics and brochures.
“The MyCarDoesWhat campaign provides valuable and easily accessible information to provide drivers with the knowledge about safety features in the cars they drive. Building partnerships with AAMVA members throughout the United States and Canada will help get this information directly into the hands of drivers,” said Anne Ferro, president and CEO of the American Association of Motor Vehicle Administrators. “This effort fits perfectly with our members’ critical role in making our roads safer.”