At CES, Organizations Unite to Educate Drivers, Policymakers

This one won't stay in Vegas, despite being unveiled there Jan. 7.

The National Safety Council announced the new PAVE Coalition, which was unveiled 1/7 at the Consumer Electronics Show in Las Vegas. The council said it "is pleased to join a nationwide coalition of organizations dedicated to raising public awareness about automated vehicles and the safety benefits of advanced driver assistance systems." PAVE – Partners for Automated Vehicle Education – intends to help eliminate confusion about current and future technologies so drivers and policymakers are fully educated about their life-saving potential.

"We are on the brink of the next generation of transportation: creating not just the safer car, but the safer driver," said Deborah A.P. Hersman, president and CEO of the council. "NSC is proud to join PAVE and work alongside organizations that, like us, believe in the promise of automated vehicle technology for enhanced mobility, improved sustainability and, above all, safety."

(Hersman is days away from leaving her NSC post; in November 2018, the council announced she had been named Chief Safety Officer at Waymo, a self-driving technology development company based in Mountain View, Calif., and her final day with the council would be Jan. 11, 2019.)

Hersman may be legitimately wearing two hats at the show -- on Jan. 9, she will participate in a CES executive keynote panel discussion titled "The New Mobility Revolution: Getting Consumers Ready," a topic that's of interest to both Waymo and the NSC (as well as the National Transportation Safety Board, Hersman's previous stop).

The council's announcement said other PAVE Coalition members include AAA, American Public Transportation Association, Audi of America, Aurora, Consumer Technology Association, Cruise Automation, Daimler, INRIX, Intel, Mobileye, Munich RE, National Council on Aging, National Federation of the Blind, NVIDIA, SAE International, Securing America's Future Energy, Toyota, U.S. Chamber of Commerce, Volkswagen, Voyage, Waymo, and Zoox. For more information about the PAVE Coalition, visit

Posted on Jan 07, 2019