End Users Rally Behind Global Lifting Awareness Day 2024 Campaign
The annual observance takes place on July 18, 2024.
- By Robert Yaniz Jr.
- Apr 04, 2024
End users of lifting equipment are rallying behind the #GLAD2024 campaign, taking place on Thursday, July 18, 2024. Organized by the Lifting Equipment Engineers Association (LEEA), #GLAD2024 aims to promote safe load-lifting practices worldwide.
According to a recent release, the campaign—which includes social media posts, videos, articles and in-person activities—urges industries that heavily rely on lifting equipment to join forces in support of this global initiative. Moreso than in previous years, LEEA emphasizes that end users, such as crane operators, riggers and construction workers, too carry a responsibility for promoting safe lifting practices.
“To take GLAD from an idea to a globally recognised movement required us to garner support from major stakeholders in our industry, many of which are LEEA members and long-time collaborators,” LEEA CEO Ross Moloney said in a statement. “Empowered by their support, and that of fellow trade authorities, media, and a select group of users, we must now energize more people with lifting equipment in their hands and on their person, as well as those responsible for sourcing it.”
As part of the campaign, LEEA has launched new promotional graphics with slogans emphasizing the symbiotic relationship between the lifting industry and end users. The campaign also focuses on promoting skills development, employment and diversity within the industry. Industry representatives are encouraged to share their content using the #GLAD2024 hashtag, which will be featured on the campaign website.
Celebrate Global Lifting Awareness Day on July 18 by joining the #GLAD2024 campaign and promoting safe lifting practices.
About the Author
Robert Yaniz Jr. is the former Content Editor of Occupational Health & Safety.