NHTSA Launches Consumer Tire Education Campaign

The agency launches a tire education campaign titled, “TireWise.”

The DOT’s National Highway Traffic Safety Administration (NHTSA) has recently launched TireWise, a tire safety and education campaign geared toward consumers and retailers. The campaign provides education on choosing and taking care of tires.

The TireWise campaign provides advice and information on tire buying (selecting the right type, size and rating), tire pressure and inflation, treadwear (how to check tires for air and other visual defects), tire aging, the effects of high temperature on tires and replacing tires. The campaign will be featured on SaferCar.gov and other outlets across the country.  In addition, the campaign features a “Life as a Tire” video that retailers can show consumers while they are shopping, as well as an informational “Congratulations on Your New Tire Purchase” form.

According to NHTSA, around 200 fatalities occur each year from tire-related issues, with roughly 11,000 annual tire-related crashes as well.

"Working with retailers and tire manufacturers allows us to reach the consumers at the time they are making these critical decisions, which is essential in building public awareness of tire-safety issues," said NHTSA Acting Administrator David Friedman, in NHTSA’s press release. "Since the implementation of NHTSA's new tire standards, we've seen a significant decrease in tire-related fatalities, and we look forward to working with retailers, manufacturers, and other partners in the industry to continue improving traffic safety."

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