FDA Launches Campaign on Dangers of Smokeless Tobacco Among Rural Teens

The campaign aims to draw attention to this harmful rite of passage.

The U.S. Food and Drug Administration announced it is expanding its "The Real Cost" campaign to educate rural, white male teenagers about the negative health consequences associated with smokeless tobacco use. Advertising is being placed in 35 U.S. markets to reach this specific audience.

"Not only is the target audience using smokeless tobacco at a high rate, but many do not fully understand the negative health consequences of their actions," said Mitch Zeller, J.D., director of FDA's Center for Tobacco Products. "In communities where smokeless tobacco use is part of the culture, reaching at-risk teens with compelling messaging is critical to help change their understanding of the risks and harms associated with smokeless tobacco use."

According to the Substance Abuse and Mental Health Services Administration, nearly 1,000 males under the age of 18 use smokeless tobacco for the first time each day. FDA states that it has become a rite of passage in rural communities for teenagers to adopt smokeless tobacco, thanks to role models such as fathers and community leaders using the product.

Smokeless tobacco use is more than twice as likely in rural areas than in metropolitan areas.

Download Center

HTML - No Current Item Deck
  • Free Safety Management Software Demo

    IndustrySafe Safety Management Software helps organizations to improve safety by providing a comprehensive toolset of software modules to help businesses identify trouble spots; reduce claims, lost days, OSHA fines; and more.

  • Get the Ultimate Guide to OSHA Recordkeeping

    When it comes to OSHA recordkeeping there are always questions regarding the requirements and in and outs. IndustrySafe is here to help. We put together this page with critical information to help answer your key questions about OSHA recordkeeping.

  • Safety Training 101

    When it comes to safety training, no matter the industry, there are always questions regarding requirements and certifications. We put together a guide that’s easy to digest so you can ensure you're complying with OSHA's training standards.

  • Conduct EHS Inspections and Audits

    Record and manage your organization’s inspection data with IndustrySafe’s Inspections module. IndustrySafe’s pre-built forms and checklists may be used as is, or can be customized to better suit the needs of your organization.

  • Track Key Safety Performance Indicators

    IndustrySafe’s Dashboard Module allows organizations to easily track safety KPIs and metrics. Gain increased visibility into your business’ operations and safety data.

  • Industry Safe
comments powered by Disqus