FDA Launches Campaign on Dangers of Smokeless Tobacco Among Rural Teens

The campaign aims to draw attention to this harmful rite of passage.

The U.S. Food and Drug Administration announced it is expanding its "The Real Cost" campaign to educate rural, white male teenagers about the negative health consequences associated with smokeless tobacco use. Advertising is being placed in 35 U.S. markets to reach this specific audience.

"Not only is the target audience using smokeless tobacco at a high rate, but many do not fully understand the negative health consequences of their actions," said Mitch Zeller, J.D., director of FDA's Center for Tobacco Products. "In communities where smokeless tobacco use is part of the culture, reaching at-risk teens with compelling messaging is critical to help change their understanding of the risks and harms associated with smokeless tobacco use."

According to the Substance Abuse and Mental Health Services Administration, nearly 1,000 males under the age of 18 use smokeless tobacco for the first time each day. FDA states that it has become a rite of passage in rural communities for teenagers to adopt smokeless tobacco, thanks to role models such as fathers and community leaders using the product.

Smokeless tobacco use is more than twice as likely in rural areas than in metropolitan areas.

Download Center

  • Safety Metrics Guide

    Is your company leveraging its safety data and analytics to maintain a safe workplace? With so much data available, where do you start? This downloadable guide will give you insight on helpful key performance indicators (KPIs) you should track for your safety program.

  • Job Hazard Analysis Guide

    This guide includes details on how to conduct a thorough Job Hazard Analysis, and it's based directly on an OSHA publication for conducting JHAs. Learn how to identify potential hazards associated with each task of a job and set controls to mitigate hazard risks.

  • A Guide to Practicing “New Safety”

    Learn from safety professionals from around the world as they share their perspectives on various “new views” of safety, including Safety Differently, Safety-II, No Safety, Human and Organizational Performance (HOP), Resilience Engineering, and more in this helpful guide.

  • Lone Worker Safety Guide

    As organizations digitalize and remote operations become more commonplace, the number of lone workers is on the rise. These employees are at increased risk for unaddressed workplace accidents or emergencies. This guide was created to help employers better understand common lone worker risks and solutions for lone worker risk mitigation and incident prevention.

  • EHS Software Buyer's Guide

    Learn the keys to staying organized, staying sharp, and staying one step ahead on all things safety. This buyer’s guide is designed for you to use in your search for the safety management solution that best suits your company’s needs.

  • Vector Solutions

Featured Whitepaper

OH&S Digital Edition

  • OHS Magazine Digital Edition - July August 2022

    July / August 2022

    Featuring:

    • CONFINED SPACES
      Specific PPE is Needed for Entry and Exit
    • HAZARD COMMUNICATION
      Three Quick Steps to Better HazCom Training
    • GAS DETECTION
      Building a Chemical Emergency Toolkit
    • RESPIRATORY PROTECTION
      The Last Line of Defense
    View This Issue