Campaign Urges NZ Boaters to Wear Lifejackets

It's summer in the Southern Hemisphere, so Maritime New Zealand's new ad campaign is timed to the busiest boating season there.

Maritime New Zealand launched a new ad campaign Dec. 9 reminding boaters – men in particular – to wear their lifejackets while on the water. The campaign draws on MNZ's latest research, which shows that men 40 and older are least likely to wear them. The campaign uses humor and American 1980s TV show nostalgia to remind them that having a lifejacket on board but not wearing it won't save them or their companions if something goes wrong.

Ninety percent of boating fatilities are men, the agency's Education and Communications Manager Pania Shingleton said. "Being close to your lifejacket is like being close to your bulletproof vest: It's just not close enough," Shingleton said. "People think if they have an accident, they'll have time to put their lifejacket on, but boating tragedies tell a different story."

Research on the campaign commissioned by MNZ found that 75 percent of boaters said they took some action after seeing the ad, and 29 percent said they're now wearing their lifejackets on a regular basis.

For more information about summer boating safety, visit maritimenz.govt.nz/lifejackets.

Download Center

HTML - No Current Item Deck
  • Free Safety Management Software Demo

    IndustrySafe Safety Management Software helps organizations to improve safety by providing a comprehensive toolset of software modules to help businesses identify trouble spots; reduce claims, lost days, OSHA fines; and more.

  • Get the Ultimate Guide to OSHA Recordkeeping

    When it comes to OSHA recordkeeping there are always questions regarding the requirements and in and outs. IndustrySafe is here to help. We put together this page with critical information to help answer your key questions about OSHA recordkeeping.

  • Safety Training 101

    When it comes to safety training, no matter the industry, there are always questions regarding requirements and certifications. We put together a guide that’s easy to digest so you can ensure you're complying with OSHA's training standards.

  • Conduct EHS Inspections and Audits

    Record and manage your organization’s inspection data with IndustrySafe’s Inspections module. IndustrySafe’s pre-built forms and checklists may be used as is, or can be customized to better suit the needs of your organization.

  • Track Key Safety Performance Indicators

    IndustrySafe’s Dashboard Module allows organizations to easily track safety KPIs and metrics. Gain increased visibility into your business’ operations and safety data.

  • Industry Safe
comments powered by Disqus