Auto Dealers Association and MyCarDoesWhat Partner to Educate Drivers
The partnership aims to close the consumer education gap, NADA President Peter Welch said.
The National Automobile Dealers Association (NADA) has announced a partnership with the National Safety Council's MyCarDoesWhat campaign to help raise awareness of new safety features in vehicles.
Research has shown that most consumers are unsure about how new, potentially life-saving, vehicle safety features work.
"While our cars are getting safer, we might not be taking advantage of the new safety features on our cars as much as we can be," said Peter Welch, president of NADA. "A blind spot monitoring system can't help you if you don't have it turned on, and automatic emergency braking isn't going to keep you safe if you think it's a substitute for being an active, alert driver. As the main touch point for consumers considering new car purchases, dealers have a very natural role to play here. And by working together, hopefully we can close the consumer education gap and achieve our shared goal of getting drivers to feel comfortable and confident with all their vehicles have to offer on the safety front."