AIHA Gets a Face Lift

Beginning the final phase of a two-year effort that has involved volunteers from the American Industrial Hygiene Association (AIHA) committee and local chapter leadership and other stakeholder groups, including the Academy of Industrial Hygiene (AIH) and the American Industrial Hygiene Foundations, AIHA announced recently that it is introducing a new marketing initiative that includes a redesign of its logo and brand positions. First unveiled in the April 2007 edition of the association's The Synergist magazine, AIHA plans to officially launch the new brand at AIHce 2007 in Philadelphia, June 2-7.

AIHA President Frank M. Renshaw, Ph.D., CIH, CSP, espressing enthusiasm about the debut of the new logo and tagline. "AIHA member opinions, attitudes, and observations drove the creative process, beginning with four focus groups conducted at the 2005 American Industrial Hygiene Conference and Exposition (AIHce). Data from those sessions was analyzed by Washington, D.C.-based marketing consultant McKinley Marketing Inc."

Accompanying the new look is a new tagline, "Protecting worker health," which was approved by the AIHA Board of Directors to clearly communicate the most essential role of industrial hygienists, in particular, to a growing number of external audiences including allied professions, government, media, and business leaders. The terms "environmental" and "community" came close in the selection process, but the board felt that despite the changing nature of the professions, workers are still its core focus. AIHA further pointed out that the new logo and tagline supports its current strategic objective of international outreach.

The agency promises this is just the beginning of changes to come. By year's end, all AIHA materials, including The Synergist and the Web site, will have a new look.

For further information, contact Connie Paradise, director of marketing and product development, at (703) 846-0742 or cparadise@aiha.org.

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