AIHA Gets a Face Lift

Beginning the final phase of a two-year effort that has involved volunteers from the American Industrial Hygiene Association (AIHA) committee and local chapter leadership and other stakeholder groups, including the Academy of Industrial Hygiene (AIH) and the American Industrial Hygiene Foundations, AIHA announced recently that it is introducing a new marketing initiative that includes a redesign of its logo and brand positions. First unveiled in the April 2007 edition of the association's The Synergist magazine, AIHA plans to officially launch the new brand at AIHce 2007 in Philadelphia, June 2-7.

AIHA President Frank M. Renshaw, Ph.D., CIH, CSP, espressing enthusiasm about the debut of the new logo and tagline. "AIHA member opinions, attitudes, and observations drove the creative process, beginning with four focus groups conducted at the 2005 American Industrial Hygiene Conference and Exposition (AIHce). Data from those sessions was analyzed by Washington, D.C.-based marketing consultant McKinley Marketing Inc."

Accompanying the new look is a new tagline, "Protecting worker health," which was approved by the AIHA Board of Directors to clearly communicate the most essential role of industrial hygienists, in particular, to a growing number of external audiences including allied professions, government, media, and business leaders. The terms "environmental" and "community" came close in the selection process, but the board felt that despite the changing nature of the professions, workers are still its core focus. AIHA further pointed out that the new logo and tagline supports its current strategic objective of international outreach.

The agency promises this is just the beginning of changes to come. By year's end, all AIHA materials, including The Synergist and the Web site, will have a new look.

For further information, contact Connie Paradise, director of marketing and product development, at (703) 846-0742 or [email protected].

Download Center

  • Lone Worker Safety Guide

    As organizations digitalize and remote operations become more commonplace, the number of lone workers is on the rise. These employees are at increased risk for unaddressed workplace accidents or emergencies. This guide was created to help employers better understand common lone worker risks and solutions for lone worker risk mitigation and incident prevention.

  • Online Safety Training Buyer's Guide

    Use this handy buyer's guide to learn the basics of selecting online safety training and how to use it at your workplace.

  • COVID Return-to-Work Checklist, Fall 2021

    Use this checklist as an aid to help your organization return to work during the COVID-19 pandemic in a safe and healthy manner.

  • SDS Buyer's Guide

    Learn to make informed decisions while searching for SDS Management Software.

  • Risk Matrix Guide

    Risk matrices come in many different shapes and sizes. Understanding the components of a risk matrix will allow you and your organization to manage risk effectively.

  • Industry Safe

Featured Whitepapers

OH&S Digital Edition

  • OHS Magazine Digital Edition - November December 2021

    November December 2021

    Featuring:

    • GAS DETECTION
      How to Streamline Gas Detector Maintenance
    • OSHA TOP 10
      OSHA's Top 10 Most Frequently Cited Standards for FY 2021
    • PROTECTIVE APPAREL
      How PPE Can Help You Deal with the Harsh Condition of Winter
    • HEARING PROTECTION
      Tackling Hearing Protection in the Workplace
    View This Issue