Finish Line Chases $100,000 Soles4Souls Donation Goal via Twitter

  • Nov 06, 2009

The Finish Line Inc., an athletic footwear and apparel retailers, recently announced that through its "Sole Destination" program, approximately 92,500 pairs of gently used shoes will be donated to Soles4Souls, a charitable organization that distributes shoes free of charge to people in need throughout the world.

In addition to collecting the shoes at its 679 retail stores and its corporate and distribution facilities, Finish Line has matched the donation of each pair with a $1 corporate contribution to Soles4Souls, totaling $92,500, to assist the charity with shipping and distribution costs.

"We are pleased with the results of the 'Sole Destination' program and sincerely gratified by how generous our customers and employees have been in donating shoes to this effort," said Kevin Flynn, Finish Line senior vice president of marketing. "Still, we set a goal to donate $100,000 and we fell a bit short. More awareness is needed to push us to our goal so that we can help the 300 million people worldwide that Soles4Souls estimates are without shoes today."

To drive additional awareness and reach the $100,000 donation goaI, Finish Line is launching a campaign on Twitter. Throughout the "Sole Destination" initiative, which began in June, Finish Line has engaged Twitter to keep followers up-to-date on the number of pairs collected. From Nov. 4-15, Finish Line is donating $1 to Soles4Souls for each new Twitter follower up to 7,500 new followers. The additional $7,500 donation will allow Finish Line to meet its donation goal of $100,000. Their Twitter page can be accessed at www.twitter.com/theFinishLine.

For information about Soles4Souls, visit www.giveshoes.org.

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