“Healthier Workplaces. A Healthier World”: AIHA Reveals Its New Brand

At the Virtual AIHce EXP 2020, the American Industrial Hygiene Association unveiled that its brand evolution—titled simply AIHA—will now be tailored to help specifically occupational health and safety science professionals, rather than industrial hygienists. Read the press release below.

Today, on June 1, 2020, the American Industrial Hygiene Association announces its new brand that reflects occupational health and safety science professionals. It has a new logo and a new tagline: “Healthier Workplaces. A Healthier World.” Read the press release below:

AIHA’s New Brand Reflects the Future of the Occupational Health & Safety Profession

June 1, 2020 (Falls Church, VA)—The American Industrial Hygiene Association unveiled its brand evolution at Virtual AIHce EXP 2020, which better reflects its diverse membership today and looks toward the future of the profession. The new brand includes a new name – simply “AIHA”, a modern logo and tagline: “Healthier Workplaces. A Healthier World.” Additionally, AIHA will now reposition itself as the professional association for occupational health and safety science professionals, rather than industrial hygienists.

“Our industry has progressed significantly over the past 80 years. As the premier organization representing our profession we had to evolve to meet the needs of our current and future members as well as the general public,” said AIHA President Kathleen Murphy. “COVID-19 has put a spotlight on our profession and positioned many of our members front and center as experts in occupational health in their workplaces and in the forefront of the country’s public eye. This change to OHS helps the public associate the profession with health and better understand what we do,” she added.

The launch of the new brand kicks off AIHA’s campaign to educate employers about the value occupational health and safety scientists bring to a workplace. The educational initiative includes reaching out to employers in the construction, chemical manufacturing and first responder industries and will include others in the future. AIHA has developed specific websites, including www.workerhealthandsafety.org for employers to access information about how to make their workplaces healthy.

“AIHA is now in a better position to serve its existing members and recruit and educate the next generation of occupational health and safety scientists,” said Lawrence Sloan, MBA, CAE, chief executive officer, AIHA. “We will continue to advance and position the profession to better protect workers, businesses and the public. We will provide the highest quality of educational resources and opportunities for members to share their knowledge.”

In addition to educating employers, AIHA is reaching out to undergraduate and graduate students in science about the benefits of the profession in an effort to steer students toward the profession. The campaign includes reaching out to professors and guidance counselors who can guide young professionals in their careers.


AIHA worked with an independent company to conduct qualitative and quantitative research to gather insights and better understand perceptions of the current state of AIHA’s messaging and brand. The research included in-depth phone interviews with board members, online qualitative discussions with a diverse range of AIHA members and students and survey of members.

About AIHA

AIHA is a professional association for occupational health and safety science professionals who are committed to preserving and ensuring health and safety in the workplace and community. Founded in 1939, we support our members with our expertise, network, comprehensive education programs and other products and services that help them maintain the highest professional standards. More than half of AIHA's nearly 8,500 members are Certified Industrial Hygienists, and many hold other professional designations. AIHA serves as a resource for those employed in the industrial, consulting, academic and government sectors. For information visit: www.aiha.org.

Taking Action

AIHA has valuable resources for employers including a Guide for Recovering from COVID-19 Building Closures.

Most recently in response to the pandemic, AIHA has introduced the “Back to Work Safely” initiative to help employers and employees get back to work safely with industry sector specific guidelines and resources. These free guidelines include recommendations on ventilation, personal hygiene, physical distancing and enhanced cleaning. Guidelines are available for the following industries:

  • At-Home Service Providers
  • Construction Sites
  • General Office Settings
  • Gyms and Workout Facilities
  • Hair and Nail Salons
  • Retail
  • Restaurants
  • Rideshare, Taxi, Limo and Other Passenger Driver-for-Hire
  • Warehousing/Transportation
  • Bars
  • Small Manufacturing and Maintenance Shops
  • Small Entertainment Venues (i.e. Mini Golf, Small Museums, Chuck-E-Cheese)
  • Houses of Worship
  • Small Day-care Facilities
  • Business Services (i.e. Banks, Dry Cleaners, Cell Phone Stores)

Download Center

  • Safety Metrics Guide

    Is your company leveraging its safety data and analytics to maintain a safe workplace? With so much data available, where do you start? This downloadable guide will give you insight on helpful key performance indicators (KPIs) you should track for your safety program.

  • Job Hazard Analysis Guide

    This guide includes details on how to conduct a thorough Job Hazard Analysis, and it's based directly on an OSHA publication for conducting JHAs. Learn how to identify potential hazards associated with each task of a job and set controls to mitigate hazard risks.

  • A Guide to Practicing “New Safety”

    Learn from safety professionals from around the world as they share their perspectives on various “new views” of safety, including Safety Differently, Safety-II, No Safety, Human and Organizational Performance (HOP), Resilience Engineering, and more in this helpful guide.

  • Lone Worker Safety Guide

    As organizations digitalize and remote operations become more commonplace, the number of lone workers is on the rise. These employees are at increased risk for unaddressed workplace accidents or emergencies. This guide was created to help employers better understand common lone worker risks and solutions for lone worker risk mitigation and incident prevention.

  • EHS Software Buyer's Guide

    Learn the keys to staying organized, staying sharp, and staying one step ahead on all things safety. This buyer’s guide is designed for you to use in your search for the safety management solution that best suits your company’s needs.

  • Vector Solutions

Featured Whitepaper

OH&S Digital Edition

  • OHS Magazine Digital Edition - July August 2022

    July / August 2022


      Specific PPE is Needed for Entry and Exit
      Three Quick Steps to Better HazCom Training
      Building a Chemical Emergency Toolkit
      The Last Line of Defense
    View This Issue