Workboot Maker Brings Anti-Fatigue Message to NSC

  • Oct 27, 2009

Earlier this month, Timberland PRO®, a Stratham, N.H.-based manufacturer of footwear for working professionals, launched a new campaign and Web site designed to introduce workers to the company's line of products made with anti-fatigue technology.

Called "Stay On Your Feet," the campaign is geared especially for those who, not surprisingly, spend prolonged periods of time on their feet. The new Web site (www.stayonyourfeet.com) introduces visitors to the Timberland Pro footwear offerings made with such workers in mind and also allows visitors to search for sector-specific jobs in their area and tell their story for a chance to win a pair of the specially crafted workboots. The footwear is one of the featured items on display on the Expo floor at the company's booth, #1759.

As part of the "Stay On Your Feet" marketing initiative Timberland PRO is inviting visitors to the new Web site to participate in a "Toughest Man Contest" by telling the company about their toughest day on the job. The company says a weekly winner will be selected the entries received based on the uniqueness of the story and how well it reflects the campaign's theme, and at the end of the contest a grand prize winner from the weekly winners will receive a $1,000 American Express gift card and a pair of Timberland PRO® Endurance workboots for themselves and four friends. For more information, visit www.stayonyourfeet.com/giveaway.

Also on the new site is a job listings section, made possible by a partnership between Timberland PRO and CareerBuilder.com. Workers can view job listings relevant to specific industries such as construction and manufacturing, and can also opt-in to receive text messages with job openings delivered in real-time.

Product demos and manufacturing information are available at both the Web site and Timberland's NSC booth. Meanwhile, as part of the "Stay On Your Feet" campaign, the company is spreading its anti-fatigue message through various social media channels such as Twitter (@TimberlandPro), Facebook, and YouTube, as well as through local market radio promotions and a TV campaign.

For more about the company, go to www.timberland.com.

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