Integrated Injury Intervention
"I would give all my fame for a pot of ale, and safety." King Henry
V, III, ii, 14.
As the cost of on-the-job injuries continues to rise, increasingly more U.S.
executives may find themselves agreeing with the latter part of that
Shakespearean sentiment--whether they like ale or not. According to the latest
Liberty Mutual Workplace Safety Index, employee injuries are costing U.S.
businesses almost $1 billion each week, an amount that's up from recent years
even after adjusting for inflation in medical and wage benefits. Given such a
staggering figure, more and more companies are taking preemptive measures by
focusing more resources on workplace safety.
"Managing the significant and growing cost of workplace injuries is a
critical challenge facing all companies, regardless of size, industry, and
location," Brian Melas, a Liberty Mutual senior vice president of commercial
insurance, said in the report. Improving workplace safety is key to managing the
rising rate, he added, boiling the message down to this: "prevent the injury,
avoid the associated costs."
Enter KellerOnline® (KOL), a Web site provided by J.J. Keller &
Associates Inc. to do just that: to prevent workplace accidents and injuries by
helping safety professionals manage their safety process through a structural
At its log-in screen, KOL bills itself as "the
Internet's only interactive safety management tool." Its use of the word "only"
there is arguable, but considering all of the resources it offers inside, it's
really more of a capacious toolbox.
Organized by more than 900 topics--each of which includes its own relevant
state and federal regulations, FAQs, ez Explanations®, LOIs, CPLs, and other
analytical information--and with a variety of customizable training materials
for nearly 200 topics, all of which include handouts and quizzes in Spanish, the
site strives to cover the safety industry comprehensively. Vaults of short video
segments for either management use or employee training are readily accessible
on the site. Among its many interactive tools are modules for creating written
programs such as safety plans, policies, and procedures; audit programs
containing 80 audit checklists covering 600 OSHA and EPA topics, as well as tips
and a how-to section; recordkeeping programs offering sundry forms for injury
and illness tracking and employee-training maintenance; and chemical programs
including a HazCom labeling assistant, an MSDS search database, and a
cross-referencing feature that contains the regulatory status of more than 8,000
A large library of in-depth Best Practices articles is available in the
site's Learning Center. Elsewhere you can find clip art by the cartload, a
variety of customizable training certificates, PowerPoint presentations for
downloading, posters for printing, safety games for playing, What's Wrong With
This Picture? images for self- or employee-training, and more.
Log On, Tune In, Discuss
Probably the most dynamic of the site's
sections is its "Info Exchange" area, which houses a member file exchange
feature that invites all KOL subscribers to upload their own slide
presentations, images, documents, forms, and other materials for sharing with
one another. Within this area, too, is a secure, private Personal Assistant
option that allows you to ask a question of KOL specialists and receive a
response within one business day. The Info Exchange area also is home to the
site's most colorful and lively feature of all, its member discussions
Often practical, usually enlightening, and always candid, the virtual
discussions are updated any time a KOL member sends in a query or response,
roughly 200 times a week. The resulting threads reveal a very active/interactive
community or think-tank of professionals from all walks of safety. According to
Michael J. Honeywell, KOL's senior Internet marketing planner, the site now has
more than 10,000 subscribers, but of course not all of them are regular
contributors to the discussions. You don't have to lurk long, however, before
you get the impression that here are people who know (frequently by regulation
number) and love their work.
The breadth and depth of the data on the site are daunting, yet it is easily
navigable. Menu buttons remain at the top of almost every KOL screen, and the
site's various sections are unusually well linked, with suggestions throughout
for doing more exploration and finding further information on site. That high
level of integration is one of the factors contributing to the site's overall
Other salient features contributing to its usability include the multiple
levels of personalization it allows. Subscribers can personalize the site
according to their industry, state, and other specific needs, such as the
compliance area and date range of the change notices they receive along with
their daily news and alerts. Further aiding its functionality, the site clearly
divides its industry coverage into four broad regulatory areas--workplace
safety, transportation, environment, and employment-related issues--and includes
those categories as a sort of rubric in almost every feature accessed throughout
KOL in a Nutshell
The centerpiece of the site, physically at the
front and center on its homepage, is KOL's Safety Management Process.
Integrating every facet and area of the site, this guided, four-step
process--assess, plan, implement, and review--is designed to enable users to
create a wholly customized and formal system for managing safety and health in
the workplace, which, according to Honeywell, is the site's raison
"If you're in the business of managing safety, that's your primary goal--you
have to figure out how you're going to prevent anyone from getting hurt," he
said. "You have to assess all the variables in managing risk, and that's what
our solution is designed to do. Our goal is to prevent risk and to keep
accidents and injuries from happening. We're putting our chin out there and
saying, 'This is a tool that helps you do that. Use this process to manage
safety, and you'll see measurable results.' "
KOL offers a 30-day free trial, with a single-user annual subscription to the
site currently priced at $745. Perhaps surprisingly, every KOL member I spoke to
considered the rate a bargain, taking into account the services it provides and
how the site affects their duties. Subscriber Hector Santiago, corporate EHS
manager at MSC Industrial Direct, said having the Personal Assistant feature
alone is "like having a several hundred thousand dollar consulting firm" for the
annual cost. "I don't see how they can do it," Santiago said. "They're giving
away the house for $745."
KOL-ian Anita Orozco, senior professional in human resources at Air System
Components, put it this way: "As they say, 'The best defense is a good offense.'
KellerOnline provides the company with an excellent offense."
This article originally appeared in the June 2004 issue of Occupational Health & Safety.