OH&S SafetyPod: Strengthening Safety Culture — The Affective Approach

Episode 11

OH&S SafetyPod: Strengthening Safety Culture — The Affective Approach

Editor Sydny Shepard interviews Craig Sexton, Global Creative Director at DuPont Sustainable Solutions, about engaging the heart and the head to transform an organization's safety culture.

  • By Sydny Shepard
  • Apr 13, 2020

We would like to think that we base all our decisions on logic and reason, right? Well, turns out emotion plays a larger part in why we do the things we do than we think. Realizing this, according to Craig Sexton, the Global Creative Director at DuPont Sustainable Solutions, is a game changer.

In this episode of OH&S SafetyPod, I virtually sit down with Craig to learn how he has shaped new and impactful methods of safety training that ultimately help to improve overall safety culture at a company. We discuss what the "Affective Approach" to safety is, how it is effective and why it is so successful as well as the first steps in getting started.

Listen to this episode of OH&S SafetyPod on Apple Podcasts, Google Podcasts, Stitcher, Spotify and more.

A special thank you to DuPont Sustainable Solutions

DuPont Sustainable Solutions (DSS) is a leading provider of operations management consulting services that enable organizations to protect their employees and assets, realize operational efficiencies, innovate more rapidly and build workforce capability. By leveraging its DuPont heritage, deep industry and business process expertise, and diverse team of expert consultants, DSS helps clients turn operations management into a competitive advantage. Additional information is available at www.dsslearning.com.

About the Author

Sydny Shepard is the former editor of Occupational Health & Safety.

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