NHTSA Starts Ad Campaign on Distracted Driving

The $8.5 million national advertising campaign supports the first-ever national distracted driving high-visibility enforcement crackdown, which will run April 10-15.

To kick off National Distracted Driving Awareness Month, U.S. Transportation Secretary Anthony Foxx  announced the DOT's first national advertising campaign and law enforcement crackdown to combat distracted driving. TV, radio and digital advertisements using the phrase U Drive. U Text. U Pay. will run April 7-15, which coincides with a nationwide law enforcement crackdown in states with distracted driving bans.

"This campaign puts distracted driving on par with our efforts to fight drunk driving or to encourage seat belt use," Foxx said. "Across the country, we're putting distracted drivers on notice: If you're caught texting while driving, the message you receive won't be from your cell phone, but from law enforcement -- U Drive. U Text. U Pay."

David Friedman, acting administrator of the National Highway Traffic Safety Administration, joined Foxx for the announcement of the $8.5 million national advertising campaign.

NHTSA estimates 3,328 people were killed and 421,000 were injured in distraction-related crashes in 2012. The new ads remind the public of these deadly consequences, as well as the penalties for getting caught violating the state distracted driving laws. The campaign will run in English and Spanish.

The ads support the first-ever national distracted driving high-visibility enforcement (HVE) crackdown, which will run April 10-15.

"National campaigns like Click It or Ticket and local efforts like Phone in One Hand. Ticket in the Other. show that combining good laws with effective enforcement and strong public education campaigns can and do change unsafe driving behaviors," said Friedman. "We will continue to work with our federal, state, and local partners to urge drivers to put down electronic devices and focus on the task of driving."

Currently, 43 states, the District of Columbia, Puerto Rico, Guam, and the U.S. Virgin Islands ban text messaging for all drivers, while 12 states, D.C., Puerto Rico, Guam, and the U.S. Virgin Islands prohibit drivers of all ages from using hand-held cell phones while driving.

Product Showcase

  • Glove Guard® Clip

    Safety should never be compromised, especially when it comes to proper glove usage. The Glove Guard® clip enhances safety by encouraging employees to keep their gloves with them at all times. This reduces the risk of accidents and injuries on the job. By ensuring everyone has their gloves readily available, we help promote a culture of safety and efficiency. The Glove Guard® clip is designed to withstand the toughest work environments. Constructed from robust materials made in the USA, it can endure extreme conditions, including harsh weather, and rigorous activities. Read More

  • SwabTek® Cannabis Test Kit

    The SwabTek® Cannabis Test Kit is a single-use spot test designed for use in screening for cannabis compounds in any sample type or on any surface. The test is capable of identifying the presumed presence of cannabinoids in very small quantities, with a level of detection as little as 6 μg in mass. Learn more about the SwabTek® Cannabis Test Kit and the rest of SwabTek surface drug testing solutions through the webinar titled "Everything You Want To Know About Surface Testing" Read More

  • EMSL Analytical, Inc. - Air Sampling Supplies & Testing Labs

    EMSL Analytical, Inc. operates laboratories throughout the United States and Canada. EMSL is a nationally recognized and locally focused provider specializing in fast laboratory results for Asbestos, Mold, Silica, Lead & Metals, Bacteria, Legionella, USP , Combustion By-Products, VOC’s, Radon, PCB’s, Formaldehyde, METH/Fentanyl, Identification of Dust & Unknowns. Sampling Pumps, Cassettes, Media & Supplies available. Reach us at 1-800.220.3675 Read More

Featured

Webinars