Britain's Home Office Starts £3 Million Anti-Knife Ad Campaign

A three-year, £3 million ad campaign was launched Thurdsay by Britain's Home Office to warn teenagers about the physical and emotional consequences of knife crimes. The campaign will include national radio, online, and mobile phone ads, plus print and "viral ads" to be distributed on social networking sites, according to reports by British newspapers. Other ads will ask British mothers to talk about knife crimes with their teenage children.

The Home Office (www.homeoffice.gov.uk/), which is responsible for protecting the public against terrorism, crime, and anti-social behavior, said the campaign came about after 18 teens from England and Wales gathered in April for a creative summit to recommend ways to curb young people's knife violence. These 18 wrote the scripts. The radio commercials feature teens talking about the emotional impact of a knife attack on their boyfriends and girlfriends. Postcards will bear the message, "If you carry a knife you're more likely to get stabbed yourself."

Home Secretary Jacqui Smith on May 22 announced a total of £5 million will be spent nationwide to stop the spread of knife crimes. Home Office minister Vernon Coaker said, "We know that many young people carry a knife because they are fearful, and these adverts tell powerful stories about the dangers of going down that path. People have got to get the message that if they carry a knife, there's more chance of it being used against them."

The radio ads can be heard at www.itdoesnthavetohappen.co.uk.

Download Center

HTML - No Current Item Deck
  • Free Safety Management Software Demo

    IndustrySafe Safety Management Software helps organizations to improve safety by providing a comprehensive toolset of software modules to help businesses identify trouble spots; reduce claims, lost days, OSHA fines; and more.

  • Comply with OSHA’s Electronic Recordkeeping Requirements

    Collect relevant incident data and generate accurate OSHA 300, 300A, and 301 regulatory reports, including 300A CSV files for easy electronic submission to OSHA.

  • Complete Online Safety Training Courses

    Deliver state-of-the art, online safety training courses to your organization with IndustrySafe Training Management Software. Generate reports to track training compliance and automatically notify learners of upcoming or overdue classes.

  • Easy to Use Safety Inspection App

    Conduct inspections on the go with IndustrySafe’s mobile app. Complete safety audits at job sites and remote locations—with or without web access.

  • Track Key Safety Performance Indicators

    IndustrySafe’s Dashboard Module allows organizations to easily track safety KPIs and metrics. Gain increased visibility into your business’ operations and safety data.

  • Industry Safe
comments powered by Disqus