OSHA Forms Alliance with Lamar Advertising Co. to Bolster Worker Safety

OSHA Forms Alliance with Lamar Advertising Co. to Bolster Worker Safety

The partnership will focus on issues specific to outdoor advertising.

  • By Robert Yaniz Jr.
  • Sep 20, 2023

Lamar Advertising Co.—which specializes in outdoor advertising—has just partnered with both federal OSHA and the Oregon state division to improve workplace safety.

According to a release dated Sept. 18, this collaboration will focus on mitigating risks specific to the outdoor advertising industry. Chief concerns include fall protection, the use of PPE, ladder safety, electrical safety and the control of hazardous energy. This partnership was established on Sept. 15 and is currently set to continue for a minimum of two years.

The alliance with Lamar Advertising is part of the OSHA Alliance Program, which allows organizations to voluntarily collaborate in spreading awareness of OSHA’s work. Key objectives will include providing the company’s management and employees with guidance and training to ensure worker safety, promoting a culture of workplace safety and health, and amplifying the awareness of both workers’ rights and the responsibilities of employers under the law.

“Our alliance with Lamar Advertising offices in Washington, Idaho and Oregon will provide tools and resources that will help prevent common hazards and improve safety of all workers engaged in outdoor advertising activities,” OSHA Deputy Regional Administrator Jack Rector in Seattle said in a statement. “This OSHA alliance will help achieve safer, healthier workplaces for these workers here and elsewhere in the nation.”

An implementation team will be charged with monitoring the alliance's progress towards its goals. Lamar Advertising Co. currently has approximately 361,000 displays across the U.S. and Canada, including advertising formats ranging from billboards to transit and airport advertising.

About the Author

Robert Yaniz Jr. is the Content Editor of Occupational Health & Safety.

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