Change the Rules, #Safety2016 Keynoter Urges

Frans Johansson, author of "The Medici Effect" and founder of Medici Group, was the opening general session keynote speaker at ASSE's conference and expo.

ATLANTA – Attendees packed a hall inside the Georgia World Congress Center to hear the June 27 opening general session keynote speaker at ASSE's #Safety2016 conference and expo. They weren't disappointed as Frans Johansson, author of "The Medici Effect" and founder of consulting firm The Medici Group, explained his concept of Click Moments in the life of businesses. By the time his hour was up, he had explained how ant mounds in Africa inspired the successful design of a high-rise building without air conditioning in Harare, Zimbabwe; why Nokia lost its early dominance of the global cell phone market; how Formula 1 pit crews' teamwork is changing the way surgical teams interact; why Volvo and Audi designed very similar cars based on their customers' different perceptions of their vehicles' quality; and how Microsoft's breakthrough Windows 3.0 product actually was finished. 

"We have the best chance of breaking new ground when we combine ideas in new and serendipitous ways," Johansson said. "It's enough to have just one moment – one moment that can change an entire narrative, can make the difference between success and failure."

"It is the unexpected that makes us stand apart," he said. "Always look for opportunities to change the rules of the game."

Johansson told his audience that he has created a web page,, that offers downloadable tips for creating Click Moments.

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