ARC Opens TX Digital Operations Center

The American Red Cross North Texas Region was the first local chapter to use digital volunteers to assist its community during emergencies such as the West, Texas explosion.

The American Red Cross North Texas Region and Dell have opened a Digital Operations Center, the first one outside Washington, D.C., where the national Red Cross Digital Operations Center was started in March 2012. "The new center will provide another location for additional social engagement—particularly during large regional disasters," according to ARC.

"We are grateful for Dell's donation to expand our local and national social media program. Recent disasters have shown us that having a better view of the social conversation can help the Red Cross anticipate needs and connect more people with help," said T.D. Smyers, CEO of the American Red Cross North Texas Region. "The new listening center will also allow us to build a center of expertise through our digital volunteers who help provide social data for regional responses."

The American Red Cross North Texas Region was the first local chapter to use digital volunteers to assist its community during emergencies such as the West, Texas explosion and also tornadoes in Granbury and Cleburne. Digital volunteers have focused on providing weather, preparedness, and response information during emergencies.

"Social listening and data solutions help our customers respond faster to their needs," said Trisa Thompson, vice president of Corporate Responsibility at Dell. "We are thrilled to expand our partnership with the American Red Cross and use our solutions and innovation services to help accelerate its humanitarian relief efforts across North Texas, also home to many of our Dell team members."

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