FDA Launches National Youth Anti-Smoking Campaign

"The Real Cost" campaign aims to educate children and teens ages 12-17.

Now that it has jurisdiction over tobacco, the U.S. Food and Drug Administration has launched its first national public education campaign to reduce and prevent youth and teen smoking, the agency recently announced. The campaign, "The Real Cost," is aimed at reducing the number of smokers in the 12-17 age group.

According to FDA Commissioner Dr. Margaret A. Hamburg, the program is very important because of how influenced teenagers are by their peers when it comes to smoking. "We know that early intervention is critical, with almost nine out of every ten regular adult smokers picking up their first cigarette by age 18," she said.

The campaign will used multimedia, with vivid ads designed to change youths' impression of tobacco behaviors. Through graphic images of tooth loss, skin damage, and other health consequences of smoking, the campaign aims to show young people that the costs of smoking are more than financial. The campaign will work through various social media platforms that encourage a peer-to-peer approach, as well, and will launch during the next few years.

Currently, FDA reports that each day, more than 3,200 youths under age 18 in the United States try their first cigarette, and 700 children under age 18 become daily smokers.

Download Center

HTML - No Current Item Deck
  • Safety Management Software - Free Demo

    IndustrySafe Safety Software’s comprehensive suite of modules help organizations to record and manage incidents, inspections, hazards, behavior based safety observations, and much more. Improve safety with an easy to use tool for tracking, notifying and reporting on key safety data.

  • Create Flexible Safety Dashboards

    IndustrySafe’s Dashboard Module allows organizations allows you to easily create and view safety KPIs to help you make informed business decisions. Our best of breed default indicators can also save you valuable time and effort in monitoring safety metrics.

  • Schedule and Record Observations

    IndustrySafe's Observations module allows managers, supervisors, and employees to conduct observations on employees involved in safety critical behavior. IndustrySafe’s pre-built BBS checklists may be used as is, or can be customized to better suit the needs of your organization.

  • Why Is Near Miss Reporting Important?

    A near miss is an accident that's waiting to happen. Learn how to investigate these close calls and prevent more serious incidents from occurring in the future.

  • Get the Ultimate Guide to Safety Training

    When it comes to safety training, no matter the industry, there are always questions regarding requirements and certifications. We’ve put together a guide on key safety training topics, requirements for certifications, and answers to common FAQs.

  • Industry Safe
comments powered by Disqus

OH&S Digital Edition

  • OHS Magazine Digital Edition - May 2019

    May 2019

    Featuring:

    • RESPIRATORY PROTECTION
      Why Pick a PAPR? 
    • FIRE SAFETY TRAINING
      Fire Safety: Plan, Prevent, Train, Recover
    • PROTECTIVE APPAREL
      The Truth About Heat Stress and FRC
    • AIHCE EXP 2019 PREVIEW
      Underestimated No More
    View This Issue