NSC Campaign Aims to Stop Death by Cell Phone

"Death by Cell Phone" is the title of a new billboard advertisement the National Safety Council launched recently in 67 markets nationwide, reaching more than 1 million people daily. Sponsored by Nationwide Insurance Co. and Lamar Advertising, the billboards feature Linda, a 61-year-old wife, mother, and grandmother from Oklahoma, and Joe, a 12-year-old boy from Michigan, with one tragic thing in common: both were killed in car crashes caused by drivers using cell phones.

The title comes from the words of Linda's daughter, Jennifer Smith, describing the young man who hit her mother: "He ran a red light and T-boned her car at 45 to 50 miles per hour, which was the posted speed limit. My mother died within a couple of hours from blunt force trauma to the head, neck, and chest. I just call it death by cell phone."

The billboard features photos of Linda and Joe, along with the address of a Web site, deathbycellphone.org, where viewers can watch a short video that tells their stories. Appearing in the video are Smith and Joe's father, David Teater.

Smith and Teater make impassioned pleas for Americans to hang up their cell phones and stop text messaging while driving. Both believe the drivers of the cars that killed their loved ones were unaware of the cognitive distraction caused by talking on a cell phone or texting while driving. According to the NSC, cell phone use is a factor in 6 percent of all crashes, which equates to 636,000 crashes, 330,000 injuries, 12,000 serious injuries, and 2,600 deaths each year. Studies also show that cell phone-using drivers are four times more likely to be involved in personal injury crashes than other drivers, and that most crashes are caused by driver inattention, with cell phone use being the number-one distraction.

According to a recent (2008) poll by Nationwide Insurance, roughly eight in ten (81 percent) cell phone owners report that they talk on their cell phone while driving. Comparatively, about one in five (18 percent) cell phone owners report that they send text messages while driving.

Download Center

  • Industrial Premium Library

    Empower your workforce with the manufacturing, industrial maintenance, operations, HSE, compliance, and professional development skills they need to complete their tasks efficiently and safely. Not only will you boost productivity, reliability, skills, and morale but you’ll also onboard faster, and retain your best employees while meeting regulatory standards. Vector Solutions offers over 1,800 award-winning eLearning courses designed to keep your employees safe, transfer knowledge of fundamentals, and develop industry and job-specific skills that reduce downtime, maintenance costs and more.

  • Safety Metrics & Insights Webinar

    EHS professionals have been tackling the subject of how to best measure performance for many years. Lagging indicators like the Total Recordable Incident Rate (TRIR) and Days Away Restricted Transfer Rate (DART) are a good place to start, but you shouldn’t forget about the leading indicators that your workforce does every day to prevent incidents from occurring. Learn about some of the most common KPIs of safety programs and how Vector EHS Management software can be used to track these metrics in this webinar.

  • Risk Matrix Guide

    Understanding the components of a risk matrix will allow you and your organization to manage risk effectively. Download this guide for details on risk matrix calculations including severity, probability, and risk assessment.

  • OSHA Recordkeeping Guide

    In case you missed it, OSHA recently initiated an enforcement program to identify employers who fail to electronically submit Form 300A recordkeeping data to the agency. When it comes to OSHA recordkeeping, there are always questions regarding the requirements and ins and outs. This guide is here to help! We’ll explain reporting, recording, and online reporting requirements in detail.

  • Safety Metrics Guide

    Is your company leveraging its safety data and analytics to maintain a safe workplace? With so much data available, where do you start? This downloadable guide will give you insight on helpful key performance indicators (KPIs) you should track for your safety program

  • Vector Solutions

OH&S Digital Edition

  • OHS Magazine Digital Edition - September 2022

    September 2022

    Featuring:

    • ESG
      EHS Will Guide Future ESG Success for Many Organizations
    • MACHINE GUARDING
      Handling Material Handlers: Training Beyond PIT Requirements
    • EHS SOFTWARE
      The Missing Link with EHS Software
    • HEARING PROTECTION
      Noise Surveys from the Trenches
    View This Issue