REGISTER Below to view the ONDemand Version
This webinar occured on: March 30, 2011
Have you seen a billboard or television advertisement so many times you think you could describe the ad to someone without looking? Or ever purchased a product or service based on an ad you have heard on the radio, seen on TV or read in a magazine?
Based on the effectiveness of repetitive advertising campaigns for consumer products, you will learn how the consistency of communication in the workplace, particularly safety communication, can have a lasting effect on the retention and recollection of your safety objectives, helping to build a safer workplace.
You will:
- Learn how to create an effective safety “advertising” campaign.
- Understand how implementing multiple touch points for your campaign increases awareness more effectively than a single touch point.
- Discover how a campaign that is built to change employee attitudes and behavior creates a long-lasting, steadfast safety culture.
REGISTER Below to view the ONDemand Version
This webinar occured on: March 30, 2011
Speaker:
Pamela A. Scott, Vice President of Marketing
Pam is a graduate of Ursinus College with a B.A. in Economics and Business Administration. She has been in the Consumer and B-to-B Marketing field for more than 20 years. For the last 10 years, she has worked for Clement Communications, helping the company grow from a print to electronic publisher of employee safety communication products. Pam works with safety professionals across various industries to create custom safety communication tools to help build awareness for employees on all levels within an organization
Duration: 1 Hour