Targeted Custom Media Program Designed for Your Unique Marketing Needs
Custom Media is a rapidly growing and robust marketing communications strategy. It offers a dedicated environment in which marketers can manage and control editorial content and deliver strategic messaging that shapes the perceptions and buying behavior of prospects and customers.
Custom Media includes a wide array of print, online and event product offerings which are uniquely tailored to meet clients’ specific marketing needs and objectives. The customized approach allows clients to create strategic, high-impact marketing tools that promote brand leadership and delivers compelling content to a targeted audience.
CUSTOM MEDIA: An Integral Component of High Impact Marketing Campaigns
The growth of the custom publishing sector has outpaced that of other marketing tactics with regularity. In 2005, 13.2% of the average corporate marketing budget was spent on custom publishing, up from 11.1% the prior year. Forty percent of companies planned to spend more on custom publishing in 2006.*
*Source — Custom Publishing Council www.custompublishingcouncil.com
Custom Media Offerings
Occupational Health & Safety provides marketers with a comprehensive portfolio of cost-effective custom media programs to enhance their integrated marketing strategies. Our staff works closely with clients to produce dynamic, customized products that reach and impact targeted decision makers.
Print Products
Content-Based Inserts, Supplements and White Papers (single and multi-sponsor projects.)
Marketers can communicate targeted strategic messaging to security buyers on their market position, industry partnerships, agency implementations, government contracts, products, technologies and solutions within content-based custom inserts, supplements and white papers.
Magazines and Catalogs
Occupational Health & Safety custom media team can help marketers create topic specific or multi-faceted corporate magazines, as well as solutions catalogs, for distribution to our qualified circulation.
Template-Based Print Series
(Contact Your Media Consultant for Rates and Specifications)
Occupational Health & Safety offers several new template-based custom media products that allow marketers to reinforce their position of security market leadership.
Format Options
- One Page w/one page of custom editorial
- Two Pages w/two pages of custom editorial
- Four Pages w/four pages of custom editorial
Each Template-Based Custom Insert is available on a monthly basis, one per issue- so each is an exclusive opportunity per issue. Contact your Occupational Health & Safety Media Consultant for rates and specs to reserve your exclusive placement. (Online components are available for all template-based custom media product offerings.)
E-Products
Occupational Health & Safety offers clients an extensive array of custom online vehicles including personalized microsites, HTML and PDF postings, single sponsored enewsletters and audio/visual programs. Our custom media team will work hand-in-hand with clients to develop unique, made to order online solutions that generate leads and deliver results.
Custom Research
Occupational Health & Safety media group provides a wide range of research opportunities for advertisers interested in brand awareness studies, category specific research, client specific research, or security industry buying plans and trends. Our desire is to provide market information that is accurate and timely so that you can design the most effective integrated program to reach your best prospects. Ask your media consultant about custom research opportunities. Online and traditional formats are available.