Marketing in a Time of Crisis - Critical communications strategies during unprecedented times
As the coronavirus (COVID-19) continues to grow in severity in countries throughout the world, it’s vital that brands and their marketing teams are adequately prepared to proactively and properly communicate to customers and the public.
Under these circumstances, getting the tone of communications from your company right is critical to ensure that you uphold your brand’s reputation, while also keeping customers updated on how they can interact with your business. During these uncertain times, providing transparency and outlining how you are actively providing tools to be a resource and support is also key.
This presentation will help companies think through how to communicate during these challenging times and share some strategies to help plan and execute potential future crisis communications.
Register below for this free webinar!
DATE: July 9, 2020
TIME: 2:00PM ET - 1:00PM CT - 11:00AMPT
Kevin Friedman, President, Maize Marketing, Inc.
Kevin Friedman is the president of Maize Marketing, Inc., a full-service agency that creates sustainable marketing solutions for companies in the security and technology industries. Bringing more than 20 years of creative strategy, branding and storytelling experience to the team, Kevin is known as a highly innovative marketer who can always be trusted to come up with a new approach. He has a track record of delivering successful campaigns for industry leaders like IBM, FLIR, Seagate, Louroe Electronics, Mobotix, Digital Watchdog and iluminar, to name a few. Kevin actively participates in the Security Industry Association (SIA) and is a member of the SIA Membership and Marketing Committee and Women in Security. Kevin holds a bachelor’s degree from San Diego State University.
Duration: 1 Hour