UAW Launches Interactive Ad Campaign Starring Members
The United Automobile, Aerospace and Agricultural Implement Workers of America (UAW) is one of the largest and most diverse unions in North America, with members in virtually every sector of the economy. Some of those members are being featured in a new, interactive advertising campaign that started this week in five Midwest and southeast media markets. The ads also appear on a new, interactive Web site, IAmtheUAW.org, which invites UAW members, family members, friends, and supporters to submit their own stories, photos, podcasts, and videos.
"This is a great opportunity to showcase our members and the contribution our union makes to our communities and workplaces," says UAW President Ron Gettelfinger. "Nobody represents our organization better than our own members." UAW-represented workplaces range from multinational corporations, small manufacturers, and state and local governments to colleges and universities, hospitals, and private non-profit organizations. The union has approximately 640,000 active members and more than 500,000 retired members in the United States, Canada, and Puerto Rico.
The ads feature members discussing UAW's efforts to support charitable causes, promote workplace safety, and address higher workplace and fair trade standards in the global economy. The Web site accompanies a broadcast and cable TV advertising campaign, featuring audio, photo, and video-sharing technology. "Communication today is a two-way street," Gettelfinger says. "With an interactive Web site, we can help our members share real stories about who we are and what we have accomplished--with each other, with friends and neighbors and with the broader public."
The broadcast and cable television campaign began airing this week in Detroit; Indianapolis; Jackson, Miss.; Louisville, Ky.; and Nashville, Tenn.