PPAI Surveys Promotional Product Use in HR Industry

How do human resource professionals motivate employees, boost productivity, and improve customer service? These were some of the questions asked by Promotional Products Association International (PPAI) when it surveyed attendees at the Society of Human Resource Managers (SHRM) Show in Las Vegas, Nev. in June 2007, the results of which PPAI recently announced on Sept. 18.

According to PPAI's news release, the results demonstrate that human resource professionals find promotional products very effective components of awards and recognition programs. Seventy-five percent of respondents who have rewards and recognition programs in place report using promotional products in those programs; and 72 percent of those respondents stated that promotional products are either "extremely effective" or "effective" in motivating, rewarding, and recognizing employees.

The top three most commonly cited uses of promotional products in awards and recognition programs are:

  1. Employee Service Awards, 62 percent
  2. Anniversary Recognition Programs, 54 percent
  3. Motivating Specific Behaviors, 43 percent

"People will forget what you say, but they will never forget how you made them feel," said Paul Kiewiet, MAS, PPAI chair and vice president of Incentive Marketing, a CorpLogoWare affiliate. "Creating an efficient and collaborative work environment where employees feel involved and motivated is critical to the success of internal marketing. Promotional products serve as a personal and tangible recognition of an employee's contributions and help address some of the key challenges faced by corporate America related to employee engagement, communications, and interdepartmental integration, especially in an era when media clutter makes it difficult to communicate with one's own employees."

The three most commonly used promotional products in award and recognition programs reported are: Recognition awards, such as plaques and pins; wearables, such as T-shirts and golf shirts; and writing instruments.

The top five ways through which HR professionals said they track the success of their rewards and recognition programs are:

  1. Employee Surveys, 43 percent
  2. Employee Turnover, 35 percent
  3. Productivity, 29 percent
  4. Employee Attendance, 26 percent
  5. Sales Growth, 22 percent

For more information about this study, contact Anne Lardner at 972-258-3041 or [email protected].

Download Center

  • Lone Worker Safety Guide

    As organizations digitalize and remote operations become more commonplace, the number of lone workers is on the rise. These employees are at increased risk for unaddressed workplace accidents or emergencies. This guide was created to help employers better understand common lone worker risks and solutions for lone worker risk mitigation and incident prevention.

  • Online Safety Training Buyer's Guide

    Use this handy buyer's guide to learn the basics of selecting online safety training and how to use it at your workplace.

  • COVID Return-to-Work Checklist, Fall 2021

    Use this checklist as an aid to help your organization return to work during the COVID-19 pandemic in a safe and healthy manner.

  • SDS Buyer's Guide

    Learn to make informed decisions while searching for SDS Management Software.

  • Risk Matrix Guide

    Risk matrices come in many different shapes and sizes. Understanding the components of a risk matrix will allow you and your organization to manage risk effectively.

  • Industry Safe

Featured Whitepapers

OH&S Digital Edition

  • OHS Magazine Digital Edition - October 2021

    October 2021

    Featuring:

    • TRAINING
      On Route To Safe Material Handling
    • SAFETY CULTURE
      Normalization of Deviations in Performance
    • IH:INDOOR AIR QUALITY
      Arresting Fugitive Dusts
    • PPE:FOOT PROTECTION
      Safety Shoes Make the Outfit for Well-Protected Workers
    View This Issue