Sam's Club Launches Wellness Magazine
With a total circulation of 8 million members, "Healthy Living Made Simple" might be able to help them reduce their health care costs, as a Sam’s Club executive predicts.
Sam's Club has launched "Healthy Living Made Simple," described as the first warehouse club publication solely dedicated to health and wellness issues. The nation's eighth-largest retailer said the bimonthly magazine launched March 1 with a circulation of 8 million members as "a value-added resource that lifts member awareness on topics related to personal, child and pet health, from infant sleep patterns to nutritional supplements to living with diabetes and heart disease."
The second issue features University of Tennessee women's basketball coach Pat Summitt discussing her mission to find a cure for Alzheimer's Disease. Also in that issue are solutions for allergy season ailments, how good health benefits small business savings, and wellness expert and author Dr. Andrew Myers, chief science officer for the magazine, explaining how to make supplement choices. The debut issue of the magazine featured fitness expert Jillian Michaels on the cover and, inside, her tips for getting in shape this year.
"At Sam's Club, we want to build awareness for the benefits of health maintenance and provide wellness solutions for every community we serve," said Jill Turner-Mitchael, senior vice president for health and wellness for Sam's Club. "Along with our health and wellness products and the services we offer, such as free health screenings through the year, this magazine takes that partnership to the next level. When we help our members stay healthy, it also helps them reduce their health care costs -– a big concern in today's economy."
The total circulation of the magazine includes 7.4 million copies being shipped to members' homes and 600,000 available in Sam's Club locations nationwide. An additional 1 million members will receive a postcard inviting them to read the magazine online at SamsClub.com/healthyliving.
The company's announcement said future issues will spotlight local Sam's Club pharmacists, optometrists, and associates and will include members' stories.